The "Slow iPhone" Phenomenon
Many of us know the feeling: one day we're perfectly happy with the smartphone we've been using for the past 12 months, the next day, after we've seen a colleague showing off his new gadget, ours suddenly feels inadequate, bulky and slow. The good news is: we're not alone. According to Google Trends data first cited in a New York Times piece last year, Google searches for the term "iPhone slow" have peaked once every year since 2008 with each of those peaks occuring right after Apple released a new iPhone model.
There are two possible explanations for these spikes: the first one being the (psychological) phenomenon described above. Once people know a newer model of their phone is out, they suddenly feel like their old one is getting slow. The second explanation, and maybe the more plausible one, is that iPhone releases often coincide with the release of a new version of iOS, the iPhone's operating system. While Apple has always made a point of making iOS backward compatible with older iPhone models as long as possible, new operating systems tend not to run as smoothly on the aged hardware of older models. So it seems plausible that people would update to the new iOS version, encounter performance issues and turn to Google to find out what's wrong with their phones.
However, this "effect" seems to cool off pretty quickly as our chart illustrates. In the past years, it has never taken more than a couple of weeks for the search volume to come back to its previous level.
- Frequently used Google search terms in Germany May 2016Frequently used Google search terms in Germany May 2016
- Interest in medical tourism related terms in Google search by select country 2014Interest in medical tourism related terms in Google search by select country 2014
- Google: search engine market share in selected countries 2016Google: search engine market share in selected countries 2016
- Global smartphone shipments forecast 2010-2021Global smartphone shipments forecast 2010-2021
- Global smartphone sales to end users 2007-2016Global smartphone sales to end users 2007-2016
- Global smartphone sales by OS 2009-2016Global smartphone sales by OS 2009-2016
- Smartphone sales revenue worldwide 2013-2016Smartphone sales revenue worldwide 2013-2016
- Global smartphone sales value by region 2013-2016Global smartphone sales value by region 2013-2016
- Who may use the "Chart of the Day"?
- The Statista "Chart of the Day", made available under the Creative Commons License CC BY-ND 3.0, may be used and displayed without charge by all commercial and non-commercial websites. Use is, however, only permitted with proper attribution to Statista. When publishing one of these graphics, please include a backlink to the respective infographic URL.
- Which topics are covered by the "Chart of the Day"?
- The Statista "Chart of the Day" currently focuses on two sectors: "Media and Technology", updated daily and featuring the latest statistics from the media, internet, telecommunications and consumer electronics industries; and "Economy and Society", which current data from the United States and around the world relating to economic and political issues as well as sports and entertainment.
- Can Statista create customized charts?
Absolutely! For information on tailor-made and sector-specific
Charts of the Day, please contact Robin Hüdepohl