A. Guttmann
Research Lead covering media
Detailed statistics
Time spent with media in the U.S. 2011-2026
Detailed statistics
Time spent with digital vs. traditional media in the U.S. 2011-2025
Detailed statistics
Main devices used for media and entertainment in the U.S. 2024, by age
Time spent with media in the U.S. 2011-2026
Time spent per day with major media in the United States from 2011 to 2026 (in hours.minutes)
Time spent with digital vs. traditional media in the U.S. 2011-2025
Time spent per day with digital versus traditional media in the United States from 2011 to 2025 (in minutes)
Digital media users in the United States 2017-2027, by segment
Number of digital media users in the United States from 2017 to 2027, by segment (in millions)
Main devices used for media and entertainment in the U.S. 2024, by age
Primary devices used for media and entertainment in the United States as of March 2024, by age group
Average annual spending on media and entertainment in the U.S. 2022-2024, by age
Average annual consumer spending on media and entertainment in the United States in 2022 and 2024, by age group (in U.S. dollars)
Annual share of spending on media and entertainment in the U.S. 2024, by age
Distribution of annual spending on media and entertainment according to consumers in the United States as of March 2024, by age group
Number of sources of entertainment used by consumers U.S. 2022-2023, by type
Average number of sources of entertainment used by consumers in the United States from March 2022 to October 2023, by type
Number of TV households in the U.S. 2000-2024
Number of TV households in the United States from season 2000-2001 to season 2023-2024 (in millions)
Leading TV markets in North America 2023, by number of viewers
Leading TV markets in North America in 2022/2023, by number of viewers (in 1,000s)
Share of cord-cutters/nevers in the U.S. 2014-2026
Share of TV households without a traditional TV subscription in the United States from 2014 to 2026
U.S. TV consumption: daily viewing time 2009-2023, by age group
Average daily time spent watching TV per capita in the United States from 2009 to 2023, by age group (in hours)
U.S. TV consumption: average viewing time 2009-2023, by ethnicity
Average daily time spent watching TV per capita in the United States from 2009 to 2023, by ethnicity (in hours)
U.S. TV consumption: average viewing time 2009-2023, by gender
Average daily time spent watching TV per capita in the United States from 2009 to 2023, by gender (in hours)
Users of video-on-demand in the U.S. 2017-2027, by type
Number of video-on-demand users in the United States from 2017 to 2027, by type (in millions)
Daily time spent with video by U.S. adults 2019-2027, by device
Average daily time spent with video content among adults in the United States from 2019 to 2027, by device (in minutes)
Ad-supported vs ad-free video streaming subscribers in the U.S. 2024, by platform
Distribution of ad-supported and ad-free video streaming subscribers in the United States as of 1st quarter 2024, by platform
Distribution of SVOD viewers in the U.S. 2020-2024, by number of services
Distribution of subscription video-on-demand (SVOD) viewers in the United States from 2020 to 2024, by number of services used
Share of paid video streaming subscribers in the U.S. 2024, by age
Share of people subscribing to paid video streaming on the selected streaming platforms in the United States as of March 2024, by age
Reasons for subscribing to video streaming services in the U.S. 2024
Reasons for subscribing to video streaming services in the United States as of March 2024
Number of video streaming services canceled in the U.S. 2024, by age
Number of video streaming services canceled in the last three months in the United States as of March 2024, by age group
Leading online news brands in the U.S. 2024
Share of consumers who have used selected global online news brands and sites to access news in the last week in the United States as of February 2024
Magazines with largest monthly audience in the U.S. 2024
Leading magazines in the United States in 2nd quarter 2024, by total average monthly audience (in millions)
Daily newspaper consumption by brand in the U.S. 2024
Daily newspaper consumption by brand in the U.S. as of June 2024
Magazine / weekly newspaper consumption by brand in the U.S. 2023
Magazine / weekly newspaper consumption by brand in the U.S. as of December 2023
Most purchased daily newspapers by type in the U.S. 2023
Most purchased daily newspapers by type in the U.S. as of December 2023
Magazine / weekly newspaper purchases by type in the U.S. 2023
Magazine / weekly newspaper purchases by type in the U.S. as of December 2023
U.S. daily time spent reading 2014-2022
Average daily time spent reading per capita in the United States from 2014 to 2022 (in hours)
Recreational books: consumer expenditure in the U.S. 1999-2022
Consumer expenditure on recreational books in the United States from1999 to 2022 (in billion U.S. dollars)
Radio reach in the U.S. in 2024, by age and gender
Weekly radio reach in the United States as of June 2024, by age and gender
Radio reach in the U.S. in 2023, by time of day, gender, and age
Weekly radio reach in the United States as of June 2023, by time of day, gender, and age group
Distribution of U.S. radio formats audience in 2023, by age
Audience of various radio formats in the United States in 2023, by age
Share of weekly online radio listeners in the U.S. 2000-2024
Share of weekly online radio listeners in the United States from 2000 to 2024
Share of monthly online radio listeners in the U.S. 2007-2023
Share of monthly online radio listeners in the United States from 2007 to 2023
Weekly time spent listening to audio from selected sources in the U.S. 2023
Distribution of weekly time spent listening to audio content via selected sources in the United States in 2010, 2019, 2021, and 2023
Popular online music brands in the U.S. 2024
Online music services used most frequently in the United States as of January 2024
Music streaming penetration in the U.S. 2022, by generation
Share of adults who said they streamed music at least once in the past month in the United States in 2022, by generation
Paid streaming music subscribers in the U.S. 2014-2023
Number of paid music streaming subscribers in the United States from 1st half 2014 to 1st half 2023 (in millions)
Share of people who listen to podcasts monthly in the U.S. 2020-2024, by age group
Share of people who listen to podcasts on a monthly basis in the United States from 2020 to 2024, by age group
Preferred podcast providers in the United States 2022
Preferred podcast providers among adults in the United States as of October 2022
Internet users in the United States 2020-2029
Number of internet users in the United States from 2020 to 2029 (in millions)
Social media users in the United States 2020-2029
Number of social media users in the United States from 2020 to 2029 (in millions)
U.S. internet usage penetration 2023, by age group
Share of adults in the United States who use the internet as of September 2023, by age group
Weekly time spent on leading online activities in the U.S. 2022
Most popular weekly online activities for internet users in the United States as of January 2022, by time spent (in hours)
U.S. Facebook users 2024, by age and gender
Share of Facebook users in the United States as of July 2024, by age group and gender
U.S. Instagram users 2024, by age group
Distribution of Instagram users in the United States as of July 2024, by age group
X/Twitter: usage reach in the United States 2023, by age group
Percentage of U.S. adults who use X (formerly Twitter) as of September 2023, by age group
U.S. TikTok audience 2023, by age
Distribution of TikTok audiences in the United States as of June 2023, by age group
Number of video gamers in the U.S. 2019-2029
Number of video game users in the United States from 2019 to 2029 (in millions)
U.S. video gaming audiences 2006-2023, by gender
Distribution of video gamers in the United States from 2006 to 2023, by gender
Video gamers in the United States 2024, by age
Distribution of video game users in the United States as of June 2024, by age group
Distribution of video gamers U.S. 2023, by engagement
Distribution of video gamers in the United States in 2023, by engagement level
Consumer spending on video game content in the U.S. 2010-2023
Consumer spending on video game content in the United States from 2010 to 2023 (in billion U.S. dollars)
Weekly gaming hours of adults in the U.S. 2024
Weekly time spent playing video games according to adults in the United States as of June 2024 (in hours)
Preferred video game devices in the U.S. 2023
Leading video game devices according to gamers in the United States in 2023
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Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)