Share of daily social media usage in Finland 2019, by gender

As of 2019, Whatsapp had the highest share of daily users in Finland, as 60 percent of women and 53 percent of men used the app at least once a day. The second most frequently used social media platform was Facebook. Regarding some platforms, differences occurred between the two genders. Daily YouTube usage was considerably higher among men than women, whereas women used Instagram on a daily basis more commonly than men.

Share of daily social media usage in Finland in 2019, by gender

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Release date

June 2019



Survey time period

March 20-29, 2019

Number of respondents


Age group

16-74 years

Special properties

who used the respective social media platform at least once a day

Method of interview

Online panel

Supplementary notes

The question was phrased by the source as follows: "Mitä seuraavista sosiaalisista medioista käytät? Merkitse myös, miten usein käytät/seuraat k.o palvelua?"

* The number of respondents for each gender is as follows:
Women n=513
Men n=490

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Statistics on "Social media usage in Finland"

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