As of 2019, Whatsapp had the highest share of daily users in Finland, as 60 percent of women and 53 percent of men used the app at least once a day. The second most frequently used social media platform was Facebook. Regarding some platforms, differences occurred between the two genders. Daily YouTube usage was considerably higher among men than women, whereas women used Instagram on a daily basis more commonly than men.
Share of daily social media usage in Finland in 2019, by gender
who used the respective social media platform at least once a day
Method of interview
Online panel
Supplementary notes
The question was phrased by the source as follows: "Mitä seuraavista sosiaalisista medioista käytät? Merkitse myös, miten usein käytät/seuraat k.o palvelua?"
* The number of respondents for each gender is as follows:
Women n=513
Men n=490
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DNA. (June 4, 2019). Share of daily social media usage in Finland in 2019, by gender [Graph]. In Statista. Retrieved April 04, 2020, from https://www.statista.com/statistics/561345/share-of-usage-of-selected-social-media-in-finland-by-gender/
DNA. "Share of daily social media usage in Finland in 2019, by gender." Chart. June 4, 2019. Statista. Accessed April 04, 2020. https://www.statista.com/statistics/561345/share-of-usage-of-selected-social-media-in-finland-by-gender/
DNA. (2019). Share of daily social media usage in Finland in 2019, by gender. Statista. Statista Inc.. Accessed: April 04, 2020. https://www.statista.com/statistics/561345/share-of-usage-of-selected-social-media-in-finland-by-gender/
DNA. "Share of Daily Social Media Usage in Finland in 2019, by Gender." Statista, Statista Inc., 4 Jun 2019, https://www.statista.com/statistics/561345/share-of-usage-of-selected-social-media-in-finland-by-gender/
DNA, Share of daily social media usage in Finland in 2019, by gender Statista, https://www.statista.com/statistics/561345/share-of-usage-of-selected-social-media-in-finland-by-gender/ (last visited April 04, 2020)
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