This statistic shows the result of a survey on the share of daily users of selected social media in Finland in 2018, by gender. Among both genders, Facebook had the highest share of daily users as 62 percent of women and 43 percent of men used Facebook at least once a day. The second most frequently used social media platform was Whatsapp. Regarding some platforms, differences occurred between the two genders. Daily YouTube usage was considerably higher among men than women, whereas women used more Instagram on a daily basis than men.
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Share of daily social media usage in Finland 2018, by gender
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Share of daily social media usage in Finland in 2018, by gender
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This statistic shows the result of a survey on the share of daily users of selected social media in Finland in 2018, by gender. Among both genders, Facebook had the highest share of daily users as 62 percent of women and 43 percent of men used Facebook at least once a day. The second most frequently used social media platform was Whatsapp. Regarding some platforms, differences occurred between the two genders. Daily YouTube usage was considerably higher among men than women, whereas women used more Instagram on a daily basis than men.
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This statistic shows the result of a survey on the share of daily users of selected social media in Finland in 2018, by gender. Among both genders, Facebook had the highest share of daily users as 62 percent of women and 43 percent of men used Facebook at least once a day. The second most frequently used social media platform was Whatsapp. Regarding some platforms, differences occurred between the two genders. Daily YouTube usage was considerably higher among men than women, whereas women used more Instagram on a daily basis than men.
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- Show publisher information
- Release date
- May 2018
- Region
- Finland
- Survey time period
- March 6-10, 2018
- Number of respondents
- 509 respondents*
- Age group
- 15-74 years
- Special properties
- who used the respective social media platform at least once a day
- Method of interview
- Online panel
- Supplementary notes
-
The question was phrased by the source as follows: "Mitä sosiaalisia medioita käytät? Merkitse myös miten usein käytät k.o. palvelua?"
* The number of respondents for each gender is as follows:
Women n=256
Men n=253
More information
- Region
- Finland
- Survey time period
- March 6-10, 2018
- Number of respondents
- 509 respondents*
- Age group
- 15-74 years
- Special properties
- who used the respective social media platform at least once a day
- Method of interview
- Online panel
- Supplementary notes
-
The question was phrased by the source as follows: "Mitä sosiaalisia medioita käytät? Merkitse myös miten usein käytät k.o. palvelua?"
* The number of respondents for each gender is as follows:
Women n=256
Men n=253
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Social media usage in Finland
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Statistics on "Social media usage in Finland"
- Reach
The most important statistics
- Share of individuals in Finland participating in social networks from 2011 to 2017Social network penetration in Finland 2011-2017
- Estimated weekly reach of social media and streaming platforms in Finland from 2016 to 2017Weekly reach of social media and streaming platforms in Finland 2016-2017
- Do you use an online social network for instance to share pictures videos, movies, etc.?Distribution of social media usage to share content in Finland 2016, by frequency
- What makes an online service a social media service among young people in Finland in 2016What makes an online service a social media service in Finland 2016
- Share of social media activities among young people in Finland in 2016Share of social media activities among young people in Finland 2016
- Do you use Instagram?Share of Instagram users in Finland 2018, by usage frequency
- Do you use Twitter?Share of Twitter users in Finland 2018, by usage frequency
- Do you use Whatsapp?Share of Whatsapp users in Finland 2018, by usage frequency
- User demographics
The most important statistics
- Share of people who used selected social media in Finland in 2016Share of people who used selected social media in Finland 2016
- Share of persons that have used social networks in Finland in 2017, by age groupSocial network usage in Finland in 2017, by age group
- User share of the most popular social media services among young people in Finland in 2016Most popular social media services among young people in Finland 2016
- What social media platforms do you use?Survey on top social media in Finland 2017
- What social media platforms do you use?Survey on top social media in Finland 2017, by gender
- What social media platforms do you use?Survey on top social media among individuals aged 15 to 25 in Finland 2017
- What social media platforms do you use?Survey on top social media among individuals aged 26 to 35 in Finland 2017
- What social media platforms do you use?Survey on top social media among individuals aged 36 to 45 in Finland 2017
- User behavior
The most important statistics
- Do you use the following social media platforms?Share of social media users in Finland 2018, by platform and frequency
- Share of people using social media for more than two hours per day in Finland in 2018, by genderShare of people using social media 2+ h per day in Finland 2018, by gender
- Share of people using social media for more than two hours per day in Finland in 2018, by age groupShare of people using social media 2+ h per day in Finland 2018, by age group
- Share of people who increased the time spent on social media in Finland in 2018, by age groupShare of people who increased the time spent on social media in Finland 2018, by age
- What makes young people use social media services in Finland in 2016What makes young people use social media services in Finland 2016
- Statements about the relationship of content and audience in social media services among the youth in Finland in 2016Statements about content and audience in social media services in Finland 2016
- Statements about the publicity of content in social media services among the youth in Finland in 2016Statements about the publicity of content in social media in Finland 2016
- How social media services affect the lives of young people in Finland in 2016How social media services affect the lives of young people in Finland 2016
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Premium Statistics
- Share of individuals in Finland participating in social networks from 2011 to 2017
- Estimated weekly reach of social media and streaming platforms in Finland from 2016 to 2017
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- Do you use Instagram?
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- Share of people using social media for more than two hours per day in Finland in 2018, by gender
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- Share of people who increased the time spent on social media in Finland in 2018, by age group
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