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Share of daily social media usage in Finland 2020, by gender

As of 2020, WhatsApp had the highest share of daily users in Finland, with 67 percent of women and 60 percent of men using the app at least once a day. The second most frequently used social media platform was Facebook. Daily YouTube usage was considerably higher among men than women, whereas women used Facebook and Instagram more commonly than men in Finland.

Share of daily social media usage in Finland in 2020, by gender

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Release date

April 2020



Survey time period

March 13-22, 2020

Number of respondents

1,032 respondents*

Age group

16-74 years

Special properties

Respondents who used the social media platform at least once a day

Method of interview

Online panel

Supplementary notes

The question was phrased by the source as follows: "Mitä seuraavista sosiaalisista medioista käytät? Merkitse myös, miten usein käytät/seuraat eri palveluita. Käyttö päivittäin: Käyttö lukuisia kertoja päivässä + 1-2 krt päivässä."

*The number of respondents:
Women n=536
Men n=496

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Statistics on "Social media usage in Finland"

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