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Share of daily social media usage in Finland in 2018, by gender

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Share of daily social media usage in Finland 2018, by gender This statistic shows the result of a survey on the share of daily users of selected social media in Finland in 2018, by gender. Among both genders, Facebook had the highest share of daily users as 62 percent of women and 43 percent of men used Facebook at least once a day. The second most frequently used social media platform was Whatsapp. Regarding some platforms, differences occurred between the two genders. Daily YouTube usage was considerably higher among men than women, whereas women used more Instagram on a daily basis than men.
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Description Source More information
This statistic shows the result of a survey on the share of daily users of selected social media in Finland in 2018, by gender. Among both genders, Facebook had the highest share of daily users as 62 percent of women and 43 percent of men used Facebook at least once a day. The second most frequently used social media platform was Whatsapp. Regarding some platforms, differences occurred between the two genders. Daily YouTube usage was considerably higher among men than women, whereas women used more Instagram on a daily basis than men.
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Release date
May 2018
Region
Finland
Survey time period
March 6-10, 2018
Number of respondents
509 respondents*
Age group
15-74 years
Special properties
who used the respective social media platform at least once a day
Method of interview
Online panel
Supplementary notes
The question was phrased by the source as follows: "Mitä sosiaalisia medioita käytät? Merkitse myös miten usein käytät k.o. palvelua?"

* The number of respondents for each gender is as follows:
Women n=256
Men n=253

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