As of 2021, WhatsApp had the highest share of daily users in Finland, with 68 percent of women and 54 percent of men using the app at least once a day. The second most frequently used social media platform was Facebook. Daily YouTube usage was considerably higher among men than women, whereas women used Facebook and Instagram more commonly than men in Finland.
Share of daily social media usage in Finland in 2021, by gender
Respondents who used the social media platform at least once a day
Method of interview
Online panel
Supplementary notes
The question was phrased by the source as follows: "Mitä seuraavista sosiaalisista medioista käytät? Merkitse myös, miten usein käytät/seuraat eri palveluita. Käyttö päivittäin: Käyttö lukuisia kertoja päivässä + 1-2 krt päivässä."
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DNA. (May 6, 2021). Share of daily social media usage in Finland in 2021, by gender [Graph]. In Statista. Retrieved May 28, 2022, from https://www.statista.com/statistics/561345/share-of-usage-of-selected-social-media-in-finland-by-gender/
DNA. "Share of daily social media usage in Finland in 2021, by gender." Chart. May 6, 2021. Statista. Accessed May 28, 2022. https://www.statista.com/statistics/561345/share-of-usage-of-selected-social-media-in-finland-by-gender/
DNA. (2021). Share of daily social media usage in Finland in 2021, by gender. Statista. Statista Inc.. Accessed: May 28, 2022. https://www.statista.com/statistics/561345/share-of-usage-of-selected-social-media-in-finland-by-gender/
DNA. "Share of Daily Social Media Usage in Finland in 2021, by Gender." Statista, Statista Inc., 6 May 2021, https://www.statista.com/statistics/561345/share-of-usage-of-selected-social-media-in-finland-by-gender/
DNA, Share of daily social media usage in Finland in 2021, by gender Statista, https://www.statista.com/statistics/561345/share-of-usage-of-selected-social-media-in-finland-by-gender/ (last visited May 28, 2022)
