Finland: social media usage by gender 2022

As of 2022, WhatsApp had the highest share of daily users in Finland, with 66 percent of women and 58 percent of men using the app at least once a day. The second most frequently used social media platform was Facebook. Daily YouTube usage was considerably higher among men than women, whereas women used Facebook and Instagram more commonly than men in Finland.

Share of daily social media usage in Finland in 2022, by gender

Characteristic	Men	Women
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Release date

December 2022

More information

Region

Finland

Survey time period

May 4-12, 2022

Number of respondents

1,000 respondents*

Age group

16-74 years

Special properties

Respondents who used the social media platform at least once a day

Method of interview

Online panel

Supplementary notes

The question was phrased by the source as follows: "Mitä seuraavista sosiaalisista medioista käytät? Merkitse myös, miten usein käytät/seuraat eri palveluita. Käyttö päivittäin: Käyttö lukuisia kertoja päivässä + 1-2 krt päivässä."

*The number of respondents:
Women n=520
Men n=476

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