When it comes to their social media preferences, U.S. teens are about as loyal as Brutus was to Caesar. Back in 2013, Facebook was still their social network of choice. In 2014, Instagram took the throne for a while before being re-accommodated by Snapchat in 2016.
In the spring of 2017, Snapchat is the clear number 1 for teens in the United States, with nearly 40 percent of the 5,500 teenagers polled for PiperJaffray’s bi-annual “Taking Stock With Teens” survey naming it their favorite social platform. 23 percent of the teenage respondents called Instagram their favorite; Facebook and Twitter share third place with 11 percent each.
So how do these numbers translate into actual usage? Are teenagers really over Facebook? Not quite, apparently. According to PiperJaffray’s findings, more than half of those polled still use Facebook at least once a month. The same holds true for Twitter, which is used regularly by 56 percent of U.S. teens. Snapchat and Instagram hold their ground in terms of usage as well: both are used at least monthly by around 80 percent of young Americans.
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