Europe: beer market revenue growth by segment

The revenue change is forecast to experience significant growth in all segments in 2028. Concerning the two selected segments, the segment Non-Alcoholic Beer has the largest revenue change with 7.3 percent. Contrastingly, Alcoholic Beer is ranked last, with 4.84 percent. Their difference, compared to Non-Alcoholic Beer, lies at 2.46 percentage points.

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Revenue growth of the beer market in Europe between 2019 to 2028, by segment

Characteristic	Non-Alcoholic Beer	Alcoholic Beer
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Supplementary notes

Data provided by Statista Market Insights are estimates.

Definition:

The Beer segment includes fermented alcoholic beverages based on malt. Non-alcoholic beers are also covered.

Structure:

The Beer segment is divided into 2 subsegments:

Alcoholic Beer (minimum alcohol content: 0.5% ABV)
Non-Alcoholic Beer (maximum alcohol content: 0.5% ABV)

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to the whole population.

The market only covers at-home sales (e.g., sales via supermarkets, hypermarkets, convenience stores). Out-of-home sales (e.g., sales in hotels, restaurants, bars) are only shown as a separate box in the aggregated Alcoholic Drinks market. All prices include all sales and consumption taxes and are valued at consumer prices.

Key players include Anheuser-Busch InBev (e.g., Corona, Bud Light, Michelob), Heineken, China Resources Snow Breweries, Carlsberg, and Molson Coors.

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