ZARA brand profile in the UK 2022
When it comes to fashion online shop users, brand awareness of ZARA is at 86% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is ZARA in the UK?
In total, 24% of UK fashion online shop users say they like ZARA. However, in actuality, among the 86% of UK respondents who know ZARA, 28% of people like the brand.
What is the usage share of ZARA in the UK?
All in all, 17% of fashion online shop users in the UK use ZARA. That means, of the 86% who know the brand, 20% use them.
How loyal are the customers of ZARA?
Around 14% of fashion online shop users in the UK say they are likely to use ZARA again. Set in relation to the 17% usage share of the brand, this means that 82% of their customers show loyalty to the brand.
What's the buzz around ZARA in the UK?
In July 2022, about 8% of UK fashion online shop users had heard about ZARA in the media, on social media, or in advertising over the past three months. Of the 86% who know the brand, that's 9%, meaning at the time of the survey there's little to no buzz around ZARA in the UK.
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