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Consumer shopping (online or in-store) at luxury UK fashion retailers February 2020

A recent survey examining the effects of the coronavirus pandemic and ensuing lockdowns over the past three months on the current shopping behavior of the British fashion shopper in luxury fashion retailers reveals that those in the 25 to 34 age group have the highest rates of purchasing either online or in-store, at 22 percent. Of all age groups who have purchased either online or in-store at premium fashion retailers, those in the 65 + age group have the lowest rates of purchasing at one percent. Those in the 16 to 24 age group and in the 25 to 34 age group have relatively similar purchasing rates online or in-store, differing only by two percentage points.

Share of consumers who have shopped at a luxury fashion retailer (either online or in-store) as of February 2020 in the United Kingdom (UK), by age group

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Release date

October 2020


United Kingdom

Survey time period

July 2020

Number of respondents

2,000 respondents

Age group

18-64 years

Special properties

shopped for fashion in the previous three months

Supplementary notes

The question in the survey was phrased as follows: "Which of the following luxury retailer (either online or in-store) e.g. Net-A-Porter, Harvey Nichols, Selfridges have you shopped for fashion (including accessories and footwear) in the past 3 months??"

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Statistics on "Luxury goods in the United Kingdom (UK)"

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