iTunes brand profile in the UK 2022
When it comes to digital music users, brand awareness of iTunes is at 88% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is iTunes in the UK?
In total, 29% of UK digital music users say they like iTunes. However, in actuality, among the 88% of UK respondents who know iTunes, 33% of people like the brand.
What is the usage share of iTunes in the UK?
All in all, 22% of digital music users in the UK use iTunes. That means, of the 88% who know the brand, 25% use them.
How loyal are the users of iTunes?
Around 15% of digital music users in the UK say they are likely to use iTunes again. Set in relation to the 22% usage share of the brand, this means that 68% of their users show loyalty to the brand.
What's the buzz around iTunes in the UK?
In July 2022, about 16% of UK digital music users had heard about iTunes in the media, on social media, or in advertising over the past three months. Of the 88% who know the brand, that's 18%, meaning at the time of the survey there's little buzz around iTunes in the UK.
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