Plenty of Fish brand profile in the UK 2022
When it comes to dating service users, brand awareness of Plenty of Fish is at 71% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Plenty of Fish in the UK?
In total, 25% of UK dating service users say they like Plenty of Fish. However, in actuality, among the 71% of UK respondents who know Plenty of Fish, 35% of people like the brand.
What is the usage share of Plenty of Fish in the UK?
All in all, 24% of dating service users in the UK use Plenty of Fish. That means, of the 71% who know the brand, 34% use them.
How loyal are the users of Plenty of Fish?
Around 19% of dating service users in the UK say they are likely to use Plenty of Fish again. Set in relation to the 24% usage share of the brand, this means that 79% of their users show loyalty to the brand.
What's the buzz around Plenty of Fish in the UK?
In August 2022, about 12% of UK dating service users had heard about Plenty of Fish in the media, on social media, or in advertising over the past three months. Of the 71% who know the brand, that's 17%, meaning at the time of the survey there's little buzz around Plenty of Fish in the UK.
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