Digital Market Outlook: Africa dating services market share 2022

Brand market share of online dating services in Africa as of 2022

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Release date

October 2022

Region

Africa

Survey time period

Jan 1st to Dec 31st 2022

Supplementary notes

Data provided by Statista Market Insights are estimates.

Definition:

Dating Services are generally characterized by their search functionality which enables its users to establish interpersonal relationships via the internet. This includes the focused search for life partners, flirts, or sexual partners. Both dating portals and apps are incorporated into the examination.

Structure:

The dating services market includes online dating platforms, matchmaking services, and casual dating sites. The Matchmaking market contains dating services for the systematic search for partners who are willing to enter into a long-term committed relationship by means of mathematical algorithms. The market of Online Dating is made up of online services that offer a platform on which its members can flirt, chat or fall in love. Two examples are Tinder and Bumble, these platforms focus on casual contact and easy flirting among their members. Casual Dating comprises online services for the establishment of sexually oriented contacts outside of romantic relationships.

Additional Information

Data includes revenue figures in Gross Merchandise Value (GMV), Users, average revenue per user (ARPU), and user penetration rate. User and revenue figures represent B2C services.

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Statistics on " Online dating worldwide "

Other statistics that may interest you Online dating worldwide

Overview

5

Users

6

Benchmark

8

Leading services

7

U.S.: Online dating brands

8

UK: Online dating brands

8

Spotlight: catfishing

7

Online dating concerns

4
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For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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Based on your interest

Starter Account

For single users
$199 USD
per month, billed annually 1
  • Free Statistics
  • Premium Statistics
  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams up to 5 people
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per month, billed annually 1
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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