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Match Group: quarterly paid users count 2020-2022

Number of paid users registered to the Match Group from 2nd quarter 2020 to 4th quarter 2022

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Release date

January 2023



Survey time period

Q2 2020 to Q4 2022

Special properties

total payers, including those who made only à la carte purchases.

Supplementary notes

No data available for missing quarters.
From the second quarter 2021, Match Group reports 'payers" instead of "subscribers": "rather than presenting Average Subscribers and Average Revenue per Subscriber (“ARPU”), we now present Payers and Revenue Per Payer (“RPP”) (as defined below). Unlike Average Subscribers, which included only users who purchase a subscription and were counted on a daily basis, Payers include all users from whom we earn revenue (including those who make only à la carte purchases) and are counted as unique users in a given month. Similarly, ARPU was a daily metric and included Direct Revenue sourced from subscribers only, whereas RPP is a monthly metric and includes all Direct Revenue. We believe that Payers and RPP, which account for non-subscriber users and the associated revenue, is more useful in evaluating the performance of our business."

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