Tinder brand profile in the UK 2022
When it comes to dating service users, brand awareness of Tinder is at 86% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Tinder in the UK?
In total, 42% of UK dating service users say they like Tinder. However, in actuality, among the 86% of UK respondents who know Tinder, 49% of people like the brand.
What is the usage share of Tinder in the UK?
All in all, 42% of dating service users in the UK use Tinder. That means, of the 86% who know the brand, 49% use them.
How loyal are the users of Tinder?
Around 35% of dating service users in the UK say they are likely to use Tinder again. Set in relation to the 42% usage share of the brand, this means that 83% of their users show loyalty to the brand.
What's the buzz around Tinder in the UK?
In August 2022, about 25% of UK dating service users had heard about Tinder in the media, on social media, or in advertising over the past three months. Of the 86% who know the brand, that's 29%, meaning at the time of the survey there's some buzz around Tinder in the UK.
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