How high is the brand awareness of OkCupid in the UK? When it comes to online dating users, brand awareness of OkCupid is at 45 percent in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is OkCupid in the UK? In total, 7 percent of UK dating service users say they like OkCupid.
What is the usage share of OkCupid in the UK? All in all, 5 percent of dating service users in the UK use OkCupid.
How loyal are the users of OkCupid? Around 3 percent of dating service users in the UK say they are likely to use OkCupid again. Set in relation to the 5 percent usage share of the brand, this means that 60 percent of their users show loyalty to the brand.
What's the buzz around OkCupid in the UK? In November 2023, about 5 percent of UK dating service users had heard about OkCupid in the media, on social media, or in advertising over the past three months.
OkCupid brand awareness, usage, popularity, loyalty, and buzz among dating service users in the UK in 2023
During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to dating, which of the following brands do you like?
Brand usage: When it comes to dating, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to dating, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
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Statista. (December 1, 2023). OkCupid brand awareness, usage, popularity, loyalty, and buzz among dating service users in the UK in 2023 [Graph]. In Statista. Retrieved October 06, 2024, from https://www.statista.com/forecasts/1335164/okcupid-dating-brand-profile-in-the-uk
Statista. "OkCupid brand awareness, usage, popularity, loyalty, and buzz among dating service users in the UK in 2023." Chart. December 1, 2023. Statista. Accessed October 06, 2024. https://www.statista.com/forecasts/1335164/okcupid-dating-brand-profile-in-the-uk
Statista. (2023). OkCupid brand awareness, usage, popularity, loyalty, and buzz among dating service users in the UK in 2023. Statista. Statista Inc.. Accessed: October 06, 2024. https://www.statista.com/forecasts/1335164/okcupid-dating-brand-profile-in-the-uk
Statista. "Okcupid Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Dating Service Users in The Uk in 2023." Statista, Statista Inc., 1 Dec 2023, https://www.statista.com/forecasts/1335164/okcupid-dating-brand-profile-in-the-uk
Statista, OkCupid brand awareness, usage, popularity, loyalty, and buzz among dating service users in the UK in 2023 Statista, https://www.statista.com/forecasts/1335164/okcupid-dating-brand-profile-in-the-uk (last visited October 06, 2024)
OkCupid brand awareness, usage, popularity, loyalty, and buzz among dating service users in the UK in 2023 [Graph], Statista, December 1, 2023. [Online]. Available: https://www.statista.com/forecasts/1335164/okcupid-dating-brand-profile-in-the-uk