OkCupid brand profile in the UK 2022
How high is the brand awareness of OkCupid in the UK?
When it comes to dating service users, brand awareness of OkCupid is at 44% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is OkCupid in the UK?
In total, 9% of UK dating service users say they like OkCupid. However, in actuality, among the 44% of UK respondents who know OkCupid, 20% of people like the brand.
What is the usage share of OkCupid in the UK?
All in all, 8% of dating service users in the UK use OkCupid. That means, of the 44% who know the brand, 18% use them.
How loyal are the users of OkCupid?
Around 4% of dating service users in the UK say they are likely to use OkCupid again. Set in relation to the 8% usage share of the brand, this means that 50% of their users show loyalty to the brand.
What's the buzz around OkCupid in the UK?
In August 2022, about 6% of UK dating service users had heard about OkCupid in the media, on social media, or in advertising over the past three months. Of the 44% who know the brand, that's 14%, meaning at the time of the survey there's little buzz around OkCupid in the UK.
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When it comes to dating service users, brand awareness of OkCupid is at 44% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is OkCupid in the UK?
In total, 9% of UK dating service users say they like OkCupid. However, in actuality, among the 44% of UK respondents who know OkCupid, 20% of people like the brand.
What is the usage share of OkCupid in the UK?
All in all, 8% of dating service users in the UK use OkCupid. That means, of the 44% who know the brand, 18% use them.
How loyal are the users of OkCupid?
Around 4% of dating service users in the UK say they are likely to use OkCupid again. Set in relation to the 8% usage share of the brand, this means that 50% of their users show loyalty to the brand.
What's the buzz around OkCupid in the UK?
In August 2022, about 6% of UK dating service users had heard about OkCupid in the media, on social media, or in advertising over the past three months. Of the 44% who know the brand, that's 14%, meaning at the time of the survey there's little buzz around OkCupid in the UK.
Want more brand data?
Explore more Statista Brand Profiles. If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Statista Brand Profiler has you covered.
