Coors brand profile in the UK 2022
When it comes to beer drinkers, brand awareness of Coors is at 81% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Coors in the UK?
In total, 20% of UK beer drinkers say they like Coors. However, in actuality, among the 81% of UK respondents who know Coors, 25% of people like the brand.
What is the usage share of Coors in the UK?
All in all, 18% of beer drinkers in the UK use Coors. That means, of the 81% who know the brand, 22% use them.
How loyal are the drinkers of Coors?
Around 12% of beer drinkers in the UK say they are likely to use Coors again. Set in relation to the 18% usage share of the brand, this means that 67% of their drinkers show loyalty to the brand.
What's the buzz around Coors in the UK?
In August 2022, about 11% of UK beer drinkers had heard about Coors in the media, on social media, or in advertising over the past three months. Of the 81% who know the brand, that's 14%, meaning at the time of the survey there's little buzz around Coors in the UK.
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