Ad spend of selected beer manufacturers in the U.S. 2021

Constellation Brands ranked as the top two advertising spenders among beer manufacturers in the United States in 2021, with an ad expenditure of approximately 390 million U.S. dollars. The producer of brands such as Corona and Modelo took the lead in ad investments in measured media, previously occupied by Anheuser-Busch InBev (AB InBev). The latter, which produces beers like Budweiser, Bud Light, and Stella Artois, spent roughly 330 million U.S. dollars to promote its brands on measured media.

Anheuser-Busch InBev: a major beer advertiser in the U.S.

   Ab InBev dominates one of the most appealing events for advertisers in the United States, the Super Bowl. During the 2021 competition, the company earned the title of top ad spender, having invested over 52 million U.S. dollars in promoting its products. On top of that, Ab Inbev's Budweiser brand stood as the largest advertiser in the competition's history that same year. Budweiser's commercials - which often included its mascots, the Clydesdales - have been aired in the Super Bowl since the competition's first edition in 1967.