Ad spend of selected beer manufacturers in the U.S. 2018

The top two advertising spenders among beer manufacturers in the United States in 2018 were Anheuser-Busch InBev (AB InBev) and Constellation Brands. The latter spent 368 million U.S dollars on U.S. measured media in 2018, whereas Anheuser-Busch invested approximately 554 million dollars. That year, the producer of brands such as Budweiser, Bud Light and Stella Artois generated 54.6 billion U.S. dollars in revenue worldwide and produced around 567 million hectoliters of beverages, out of which some 19 percent was manufactured in North America.

Anheuser-Busch InBev – the largest beer advertiser in the U.S.

   In 2017, Anheuser-Busch spent a total of 1.53 billion U.S. dollars on advertising in the United States, including spending on traditional and online media. The figure was considerably smaller than in 2016, most likely in response to political uncertainty in the U.S. and slower growth of GDP, yet remained fairly in line with previous years’ expenditures.
Based on beer consumer responses, the majority of them discover beverage brands via TV advertising. This trend is especially prominent among Budweiser and Bud Light drinkers. Unsurprisingly, AB InBev invests significant amounts in this medium, seeing that each year the company takes the spot of the largest Super Bowl advertiser. As a result, millions of Super Bowl viewers still recall Budweiser’s 2014 Puppy Love commercial to this day.

Advertising spending of selected beer manufacturers in the United States in 2018

Spending in million U.S. dollars
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Sources

Release date

June 2019

Region

United States

Survey time period

2018

Special properties

measured media only

Supplementary notes

The figures include measured-media advertising spending (source: Kantar Media). Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising).
The figures do not include unmeasured spending, such as direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.

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