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Ad spend of selected beer manufacturers in the U.S. 2017

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Ad spend of selected beer manufacturers in the U.S. 2017

Advertising spending of selected beer manufacturers in the United States in 2017 (in million U.S. dollars)

by A. Guttmann, last edited May 13, 2019

Ad spend of selected beer manufacturers in the U.S. 2017

The top two advertising spenders among beer manufacturers in the United States in 2017 were Anheuser-Busch InBev (AB InBev) and Molson Coors Brewing Company. The latter spent close to 400 million U.S dollars on U.S. measured media in 2017, whereas Anheuser-Busch invested approximately 590 million dollars. That year, the producer of brands such as Budweiser, Bud Light and Stella Artois generated 56 billion U.S. dollars in revenue worldwide and produced around 613 million hectoliters of beverages, out of which some 18 percent was manufactured in North America.
Anheuser-Busch InBev – the largest beer advertiser in the U.S.

   In 2017, Anheuser-Busch spent a total of 1.54 billion U.S. dollars on advertising in the United States, including spending on traditional and online media. The figure was considerably smaller than in 2016, most likely in response to political uncertainty in the U.S. and slower growth of GDP, yet remained fairly in line with previous years’ expenditures.
Based on beer consumer responses, the majority of them discover beverage brands via TV advertising. This trend is especially prominent among Budweiser and Bud Light drinkers. Unsurprisingly, AB InBev invests significant amounts in this medium, seeing that each year the company takes the spot of the largest Super Bowl advertiser. As a result, millions of Super Bowl viewers still recall Budweiser’s 2014 Puppy Love commercial to this day.

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by A. Guttmann, last edited May 13, 2019

The top two advertising spenders among beer manufacturers in the United States in 2017 were Anheuser-Busch InBev (AB InBev) and Molson Coors Brewing Company. The latter spent close to 400 million U.S dollars on U.S. measured media in 2017, whereas Anheuser-Busch invested approximately 590 million dollars. That year, the producer of brands such as Budweiser, Bud Light and Stella Artois generated 56 billion U.S. dollars in revenue worldwide and produced around 613 million hectoliters of beverages, out of which some 18 percent was manufactured in North America.
Anheuser-Busch InBev – the largest beer advertiser in the U.S.

   In 2017, Anheuser-Busch spent a total of 1.54 billion U.S. dollars on advertising in the United States, including spending on traditional and online media. The figure was considerably smaller than in 2016, most likely in response to political uncertainty in the U.S. and slower growth of GDP, yet remained fairly in line with previous years’ expenditures.
Based on beer consumer responses, the majority of them discover beverage brands via TV advertising. This trend is especially prominent among Budweiser and Bud Light drinkers. Unsurprisingly, AB InBev invests significant amounts in this medium, seeing that each year the company takes the spot of the largest Super Bowl advertiser. As a result, millions of Super Bowl viewers still recall Budweiser’s 2014 Puppy Love commercial to this day.

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