Amazfit brand profile in the United States 2023
When it comes to wearables users, brand awareness of Amazfit is at 41% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Amazfit in the United States?
In total, 11% of U.S. wearables users say they like Amazfit.
What is the usage share of Amazfit in the United States?
All in all, 10% of wearables users in the United States use Amazfit.
How loyal are the users of Amazfit?
Around 7% of wearables users in the United States say they are likely to use Amazfit again. Set in relation to the 10% usage share of the brand, this means that 70% of their users show loyalty to the brand.
What's the buzz around Amazfit in the United States?
In October 2023, about 10% of U.S. wearables users had heard about Amazfit in the media, on social media, or in advertising over the past three months.
Drill down deeper by checking out Amazfit's brand KPI profile by generations, as well as the most important life aspects of Amazfit users.