Garmin brand profile in the United States 2023
When it comes to wearables users, brand awareness of Garmin is at 57% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Garmin in the United States?
In total, 17% of U.S. wearables users say they like Garmin.
What is the usage share of Garmin in the United States?
All in all, 11% of wearables users in the United States use Garmin.
How loyal are the users of Garmin?
Around 8% of wearables users in the United States say they are likely to use Garmin again. Set in relation to the 11% usage share of the brand, this means that 73% of their users show loyalty to the brand.
What's the buzz around Garmin in the United States?
In October 2023, about 11% of U.S. wearables users had heard about Garmin in the media, on social media, or in advertising over the past three months.
You might also be interested in our analysis of Garmin's brand KPI profile by generations, as well as the most important life aspects of Garmin customers.