Beck's brand profile in the UK 2022
When it comes to beer drinkers, brand awareness of Beck's is at 86% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Beck's in the UK?
In total, 26% of UK beer drinkers say they like Beck's. However, in actuality, among the 86% of UK respondents who know Beck's, 30% of people like the brand.
What is the usage share of Beck's in the UK?
All in all, 19% of beer drinkers in the UK use Beck's. That means, of the 86% who know the brand, 22% use them.
How loyal are the drinkers of Beck's?
Around 13% of beer drinkers in the UK say they are likely to use Beck's again. Set in relation to the 19% usage share of the brand, this means that 68% of their drinkers show loyalty to the brand.
What's the buzz around Beck's in the UK?
In August 2022, about 10% of UK beer drinkers had heard about Beck's in the media, on social media, or in advertising over the past three months. Of the 86% who know the brand, that's 12%, meaning at the time of the survey there's little buzz around Beck's in the UK.
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