Fitbit brand profile in the United States 2023
When it comes to wearables users, brand awareness of Fitbit is at 73% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Fitbit in the United States?
In total, 29% of U.S. wearables users say they like Fitbit
What is the usage share of Fitbit in the United States?
All in all, 23% of wearables users in the United States use Fitbit.
How loyal are the users of Fitbit?
Around 18% of wearables users in the United States say they are likely to use Fitbit again. Set in relation to the 23% usage share of the brand, this means that 78% of their users show loyalty to the brand.
What's the buzz around Fitbit in the United States?
In October 2023, about 23% of U.S. wearables users had heard about Fitbit in the media, on social media, or in advertising over the past three months.
Get in-depth insights with our data on Fitbit's brand KPIs by generations, as well as the most important life aspects of Fitbit's customers.