adidas brand profile in the UK 2022
When it comes to wearables users, brand awareness of adidas is at 93% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is adidas in the UK?
In total, 32% of UK wearables users say they like adidas. However, in actuality, among the 93% of UK respondents who know adidas, 34% of people like the brand.
What is the usage share of adidas in the UK?
All in all, 21% of wearables users in the UK use adidas. That means, of the 93% who know the brand, 23% use them.
How loyal are the users of adidas?
Around 16% of wearables users in the UK say they are likely to use adidas again. Set in relation to the 21% usage share of the brand, this means that 76% of their users show loyalty to the brand.
What's the buzz around adidas in the UK?
In August 2022, about 26% of UK wearables users had heard about adidas in the media, on social media, or in advertising over the past three months. Of the 93% who know the brand, that's 28%, meaning at the time of the survey there's some buzz around adidas in the UK.
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