Mango brand profile in Germany 2022

Mango brand awareness, usage, popularity, loyalty, and buzz among fashion store customers in Germany in 2022

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Source

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Number of respondents

1,109 respondents

Age group

18-64 years

Special properties

respondents who use fashion stores

Supplementary notes

During the survey, the questions were phrased as follows:

  • Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
  • Brand popularity: When it comes to fashion stores, which of the following brands do you like?
  • Brand usage: When it comes to fashion stores, which of the following brands have you used in the past 12 months?
  • Brand loyalty: When it comes to fashion stores, which of the following brands are you likely to use again in the future?
  • Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

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Statistics on " Fashion in Germany "

Other statistics that may interest you Fashion in Germany

Overview

7

Apparel and textiles revenue

7

Consumer behavior

7

Brand awareness

8
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