Clothing & shoes sustainability Germany 2022

In 2022, around 45 percent of German consumers considered product durability and shelf life to be very important when buying clothes and shoes. 29 percent felt the same way about sustainable or recyclable packaging. Figures are based on a survey conducted in summer 2022.

Which of these sustainability factors are important for you when buying clothing and shoes?

Characteristic	Unimportant	Mostly unimportant	Neutral	Important	Very important
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-	-	-	-	-	-
-	-	-	-	-	-
-	-	-	-	-	-
-	-	-	-	-	-
-	-	-	-	-	-
-	-	-	-	-	-
-	-	-	-	-	-

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Release date

February 2023

More information

Region

Austria, Germany, Switzerland

Survey time period

July to August 2022

Number of respondents

2,028 respondents

Supplementary notes

The survey question was asked in the following wording: “When you consider buying an item in this category, which sustainability factors are most important for you? Please rate the following points on a scale of 1 to 5.”

2,028 respondents were surveyed in the Austria, Germany, and Switzerland. Individual figures for each country were not visible in the source.

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