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Consumer spending on clothing and shoes in Germany 1991-2020

Private household consumer spending on shoes and clothing fluctuated in the last four decades, amounting to around 65.3 billion euros in 2020 (preliminary figures). This dip may be due to the coronavirus (COVID-19) pandemic and its accompanying restrictions, which also influence retail spending.

Shop talk

The most popular shoe retailer in Germany, based on purchases made in the last 12 months preceding the point of the corresponding survey, is Deichmann, an established high street presence. This was also echoed in rankings of physical stores. Meanwhile, online retail revenue from clothing and shoes in Germany continuously grew in the last decade, and the figures recorded are impressive indeed, from 5.17 billion euros in 2009 to roughly 18.7 billion euros in 2019. In general, clothing and shoes were also the leading categories for purchases made online in Germany.

Shopping on Saturdays

C&A was the leading clothing and textile retailer among German consumers, followed by H&M and Peek & Cloppenburg, all high street favorites. Most Germans prefer to shop for clothes and shoes on Saturdays.

Private household consumer spending on clothing and shoes in Germany from 1991 to 2020

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Release date

March 2020



Survey time period

1991 to 2020

Special properties

Figures for respective prices

Supplementary notes


Figures have been rounded.
Figures are given for respective prices (nominal). This statistic can be found on the website linked as source. Please enter the code "81000-0123" in the search box. Figures from the statistic can be found in the category CC03.

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Statistics on "Textile and clothing retail in Germany"

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