Consumer spending on clothing and shoes in Germany 1970-2018

Private household consumer spending on shoes and clothing has increased in the last four decades, amounting to almost 78 billion euros in 2018. With the explosive development of mass textile production, as well as an increasing variety of affordable retail options in brick-and-mortar stores and online, this trend is not surprising.

Shop talk

The most popular shoe retailer in Germany, based on purchases made in the last 12 months preceding the point of the corresponding survey, is Deichmann, an established high street presence. This was also echoed in rankings of physical stores. Meanwhile, online retail revenue from clothing and shoes in Germany continuously grew in the last decade, and the figures recorded are impressive indeed, from 4.63 billion euros in 2008 to almost 16.8 billion euros in 2018. In general, clothing and shoes were also the leading categories for purchases made online in Germany.

Shopping on Saturdays

C&A was the leading clothing and textile retailer among German consumers, followed by H&M and Peek & Cloppenburg, all high street favorites. Most Germans prefer to shop for clothes and shoes on Saturdays.

Private household consumer spending on clothing and shoes in Germany from 1970 to 2018

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Release date

May 2019



Survey time period

1991 to 2018

Special properties

Figures for respective prices

Supplementary notes

Up until 1990: former federal territory (West Germany).
*From 1991 onwards: Germany according to VGR-Revision 2014.

Figures are given for respective prices (nominal). This statistic can be found on the website linked as source. Please enter the code "81000-0123" in the search box. Figures from the statistic can be found in the category CC03.

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Statistics on "Textile and clothing retail in Germany"

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