Leading factors when buying clothes & shoes in Germany, Austria and Switzerland 2022

Published by Statista Research Department, Feb 6, 2024
68 percent of respondents in Germany, Austria, and Switzerland stated that high durability was one of the main factors important to them when purchasing clothing and shoes. 58 percent were looking for high product quality.

Which of these factors are important for you when buying clothing and shoes?

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Release date

February 2023

Region

Austria, Germany, Switzerland

Survey time period

July to August 2022

Number of respondents

2,028 respondents

Supplementary notes

Respondents had to rank up to five factors in the order of importance. In conclusion, the relevance of the purchase factors was converted to percentages. The wording chosen here may therefore differ slightly from the survey.

2,028 respondents were surveyed in Germany, Austria, and Switzerland. Individual figures for each country are not listed in the source.

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