In 2022, around 64 percent of respondents from Germany, Austria, and Switzerland stated they would pay the same amount for sustainable clothing and shoes. 32 percent would pay more. Figures are based on a survey conducted in the summer of that year.
February 2023
Austria, Germany, Switzerland
July to August 2022
2,028 respondents
"Imagine buying an item which fulfills the leading sustainability expectations for you. Which of the following statements best describes your willingness to pay for this item?"
2,028 respondents were surveyed in the Austria, Germany, and Switzerland. Individual figures for each country were not visible in the source.
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