Converse brand profile in the United States 2024

Converse brand awareness, usage, popularity, loyalty, and buzz among sneakers owners in the United States in 2024

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Source

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Number of respondents

1,177 respondents

Age group

18-64 years

Special properties

respondents who own sneakers

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: "Do you know this brand, even if only by name?"

Brand popularity: "When it comes to sneakers, which of the following brands do you like?"

Brand usage: "When it comes to sneakers, which of the following brands do you own currently?"

Brand loyalty: "When it comes to sneakers, which of the following brands are you likely to purchase again in the future?"

Brand buzz: "Which of the following brands have you noticed in the media, on social media, or in advertising in the past 3 months?"

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