Dior brand profile in the UK 2022
When it comes to luxury fashion users, brand awareness of Dior is at 93% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Dior in the UK?
In total, 46% of UK luxury fashion users say they like Dior. However, in actuality, among the 93% of UK respondents who know Dior, 49% of people like the brand.
What is the usage share of Dior in the UK?
All in all, 28% of luxury fashion users in the UK use Dior. That means, of the 93% who know the brand, 30% use them.
How loyal are the owners of Dior?
Around 21% of luxury fashion users in the UK say they are likely to use Dior again. Set in relation to the 28% usage share of the brand, this means that 75% of their owners show loyalty to the brand.
What's the buzz around Dior in the UK?
In September 2022, about 27% of UK luxury fashion users had heard about Dior in the media, on social media, or in advertising over the past three months. Of the 93% who know the brand, that's 29%, meaning at the time of the survey there's some buzz around Dior in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.