Europe online dating users 2027

In 2022, there were 64.8 million non-paying online dating service users in Europe, and 9.6 million paying users, amounting to a total of 74.4 million singles using online dating as a way to meet partners. By 2027, it is estimated there will be 86.2 million people dating online, the vast majority of which will be using services free of charge.

Number of online dating service users in Europe from 2017 to 2027 (in millions)

Characteristic	Paying online dating	Non-paying online dating
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Supplementary notes

The eServices market segment Dating Services contains the user and revenue development of three service categories: (1) Matchmaking, (2) Online Dating and (3) Casual Dating. Dating Services are generally characterized by their search functionality which enables its users to establish interpersonal relationships via the internet. This includes the focused search for life partners, flirts or sexual partners. Both dating portals and apps are incorporated into the examination. The Matchmaking market segment contains dating services for the systematic search for partners who are willing to enter into a long-term committed relationship by means of mathematical algorithms. The market segment of Online Dating is made up of online services that offer a platform on which its members can flirt, chat or fall in love. Two examples are Neu.de and POF, these platforms focus on casual contacting and easy flirting among its members. Casual Dating comprises online services for the establishment of sexually oriented contacts outside of romantic relationships. Offline dating agencies or online purchased tickets for speed dating or similar events are not included.

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