Willingness to change primary bank in the U.S. 2019-2023, by quarter
Willingness to change primary banks more than doubled between 2019 and 2023 among bank account holders in the United States. According to Statista's Consumer Insights, the share of bank account holders who were were willing to change their primary bank on the next possible occasion was 34 percent in the fourth quarter of 2023, 18 percentage points higher than in the first half of 2019. Likeliness of changing primary banks increased particularly sharply in 2021. This upward trend correlates with the dropping customer satisfaction among bank account holders in the United States.
