Sources of inspiration for new products in Japan 2024

Published by
Umair Bashir,
May 17, 2024
"Search engines (e.g., Google)" and "Video websites and apps (e.g., YouTube)" are the top two answers among Japanese consumers in our survey on the subject of "Sources of inspiration for new products".
Find this and more survey data on sources of inspiration for new products in Japan in our Consumer Insights tool. Filter by countless demographics, drill down to your own, hand-tailored target audience, and compare results across countries worldwide.

Sources of inspiration for new products in Japan as of March 2024

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Number of respondents

2,031 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "How do you usually find out about new interesting products?"

If you need more information, you can have a look at the Consumer Insights Methodology.

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