Product labels that appeal to U.S. consumers 2018

Published by
T. Ozbun,
Jan 24, 2022
This statistic displays words which make consumers more or less likely to buy food or beverage products in the U.S. as of May 2018. Some 81 percent of survey respondents stated that they were more likely to buy a product if it was labeled as fresh.

Words which make consumers more or less likely to buy products in the U.S. as of May 2018*

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Release date

2018

Region

United States

Survey time period

May 7 to 11, 2018

Number of respondents

2,201 respondents

Supplementary notes

* The question was phrased by the source as follows: "Do each of the following words or phrases, commonly found on food or beverage products, make you more or less likely to buy the product?"

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