This statistic displays words which make consumers more or less likely to buy food or beverage products in the U.S. as of May 2018. Some 81 percent of survey respondents stated that they were more likely to buy a product if it was labeled as fresh.
Words which make consumers more or less likely to buy products in the U.S. as of May 2018*
Characteristic
More appealing
Neither more nor less appealing
Less appealing
Don't know / no opinion
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* The question was phrased by the source as follows: "Do each of the following words or phrases, commonly found on food or beverage products, make you more or less likely to buy the product?"
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Morning Consult. (September 10, 2018). Words which make consumers more or less likely to buy products in the U.S. as of May 2018* [Graph]. In Statista. Retrieved September 15, 2024, from https://www.statista.com/statistics/912098/words-consumers-like-on-food-labels-united-states/
Morning Consult. "Words which make consumers more or less likely to buy products in the U.S. as of May 2018*." Chart. September 10, 2018. Statista. Accessed September 15, 2024. https://www.statista.com/statistics/912098/words-consumers-like-on-food-labels-united-states/
Morning Consult. (2018). Words which make consumers more or less likely to buy products in the U.S. as of May 2018*. Statista. Statista Inc.. Accessed: September 15, 2024. https://www.statista.com/statistics/912098/words-consumers-like-on-food-labels-united-states/
Morning Consult. "Words Which Make Consumers More or Less Likely to Buy Products in The U.S. as of May 2018*." Statista, Statista Inc., 10 Sep 2018, https://www.statista.com/statistics/912098/words-consumers-like-on-food-labels-united-states/
Morning Consult, Words which make consumers more or less likely to buy products in the U.S. as of May 2018* Statista, https://www.statista.com/statistics/912098/words-consumers-like-on-food-labels-united-states/ (last visited September 15, 2024)
Words which make consumers more or less likely to buy products in the U.S. as of May 2018* [Graph], Morning Consult, September 10, 2018. [Online]. Available: https://www.statista.com/statistics/912098/words-consumers-like-on-food-labels-united-states/
