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Product labels that appeal to U.S. consumers 2018

Words which make consumers more or less likely to buy products in the U.S. as of May 2018*

by Emma Bedford, last edited Sep 11, 2018
Product labels that appeal to U.S. consumers 2018 This statistic displays words which make consumers more or less likely to buy food or beverage products in the U.S. as of May 2018. Some 81 percent of survey respondents stated that they were more likely to buy a product if it was labeled as fresh.
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Words which make consumers more or less likely to buy products in the U.S. as of May 2018*

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Food shopping behavior in the U.S.
Food shopping behavior in the U.S.

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Statistics on "Food shopping behavior in the U.S."
  • Store selection
  • Shopping trips
  • Factors influencing the purchase decision
The most important statistics
  • Food expenditure
  • Grocery shopping online
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