Most popular items to purchase online in Austria 2023

Published by Statista Research Department, May 14, 2024

In 2023, the most popular category of products to buy online in Austria was clothing, with 42 percent of respondents stating they had purchased clothes online in the last 12 months. Although popular items included shoes, books, movies, music and games (excluding downloads), and drugstore and health products.

Most popular items to purchase online in Austria in 2023, by product category

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Number of respondents

12,172 respondents

Age group

18-64 years

Supplementary notes

The question was phrased as follows: "Which of these items have you bought online in the past 12 months?" 

Multiple answers were possible.

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Statistics on " E-commerce in Austria "

The most important statistics
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Other statistics that may interest you E-commerce in Austria

Overview

6

Online retailers

8

Product categories

8

Online shoppers

6

Online shopping behavior

8

Payments, delivery, and returns

8

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Topics

Beauty and personal care e-commerce in GermanyE-commerce in the United StatesE-commerce in the European UnionE-commerce in Central and Eastern Europe (CEE)Skincare e-commerce
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