Industry revenue of »processing and preserving of meat« in Denmark 2011-2023

Over the past decades, meat consumption has declined drastically in Denmark, from 573 million kilograms in 2010 to 467 million kilograms in 2011, owing to the growing health, climate change and animal welfare concerns amongst consumers. Instead, consumers are increasingly shifting to alternate meat products such as plant-based meat and pea protein, as they contain far less cholesterol and fats. The changing consumer behavior has prompted leading meat processing companies in the country such as Danish Crown to alter their strategies and launch new products such as plant-based beef and vegan burgers. These factors have not augured well for meat processing and preserving industry, with revenues forecast to decline from 5.7 billion U.S. dollars in 2012 to 4.3 billion U.S. dollars by 2022.

Quit Meat helpline launched in Denmark

In a first of its kind, a quit meat helpline has been launched in Denmark, where callers are informed about the benefits of eliminating meat from their diets. Spearheaded by the Co-Founder and CEO of Danish vegan meal delivery service, Simple Feast, the hotline is staffed with doctors and nutritionists and is functional five days a week.