Used for currency, medical, and even religious purposes, cocoa has been considered a valuable and holy commodity since its discovery by ancient Mesoamerican civilizations. Cocoa beverages, for instance, were exclusively consumed by warriors, priests, and the nobility, thought to give them strength and vitality. With the expansion of this famous crop, however, cocoa-based products have become available to the general population. Despite its geographical origins, the main producers of this commodity are currently African nations, such as Ivory Coast and Ghana. However, some Latin American countries remain important cocoa producers, with the cocoa and chocolate market value in the region forecasted to reach 20 billion U.S. dollars by 2023.
In Mexico, production of cocoa takes place mainly in the southeastern state of Tabasco. The humid, tropical environment is ideal for cocoa tree plantations. In 2018, the area planted with cocoa trees in this coastal state expanded through more than 59.5 thousand hectares, resulting in a cocoa output of over 28 thousand metric tons. In addition to regular cocoa, as global sustainability and health concerns raise within the population, production of organic and sustainably certified cocoa has been developing in the country over the past years. These certifications try to ensure practices that are beneficial for the producers, the communities, and the environment.
After its cultivation and processing, cocoa allows for the production of well-known commodities such as cocoa butter and the widely consumed chocolate. In Mexico, chocolate is the most consumed product in the confectionery industry, with retail sales amounting to 1.5 billion U.S. dollars in 2018. Companies such as Nestlé, Effem and Ferrero lead the local market, with products including worldwide classics like M&M’s and Nutella, as well as more location specific products, like Nestlé’s “Carlos V” and “Chocolate Abuelita”.
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In the following 4 chapters, you will quickly find the 20 most important statistics relating to "Cocoa and Chocolate Market in Mexico".