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Most important aspect of Easter in the United States 2018

The most important thing about Easter among U.S. consumers who celebrate this day in general, is the fact that their families come together. Next up, with over one third of the respondents, it is the religious meaning of Easter that dominates the personal meaning of this holiday for respondents.

Easter in the United States
Easter is quite a popular event in the United States. It is celebrated by consumers of all age groups who spend considerable amounts of money on this event. Special activities are planned yearly for this particular holiday in the U.S.: Amongst others, people visit friends and family, cook holiday meals and plan Easter egg hunts. One thing which is a part and parcel of Easter celebration is the candy: It’s the most popular Easter gift amongst U.S respondents (that celebrate Easter in general) and every year, billions of dollars are spent on the sweet giveaways in the United States.

What is most important to you about Easter?

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Source

Age group

18 to 64 years

Special properties

respondents who celebrate Easter

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Statistics on "National holidays in the U.S."

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