Brand awareness by category in Japan 2024

Brand awareness by category in Japan as of June 2024

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Source

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Number of respondents

12,177 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "In which of these categories do you pay particular attention to brands?"

If you need more information, you can have a look at the Consumer Insights Methodology.

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Statistics on " Private labels in Japan "

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Overview

5

Contract manufacturing

5

Supermarkets' brand strategy

4

Major store brands

5

Shopping behavior

5

Further related statistics

9
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