Survey on brand and price awareness for sports equipment in Germany 2012-2018
What is more important to you when buying sports equipment: brand or price?
This statistic shows the results of a survey concerning the brand and price awareness for buying sports equipment in Germany from 2012 to 2018. During the 2018 survey period it was found that for 18.4 percent of the German-speaking population aged 14 years and older the brand was a more important factor than the price for sports equipment purchases.
What is more important to you when buying sports equipment: brand or price?
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