Survey on brand and price awareness for sports equipment in Germany 2012-2018

This statistic shows the results of a survey concerning the brand and price awareness for buying sports equipment in Germany from 2012 to 2018. During the 2018 survey period it was found that for 18.4 percent of the German-speaking population aged 14 years and older the brand was a more important factor than the price for sports equipment purchases.

What is more important to you when buying sports equipment: brand or price?

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Source

Release date

December 2019

Region

Germany

Survey time period

2012 to 2018

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

Information on basic sample:
The survey is based on the German-speaking population aged 14 years and older.

Information on random sample:
2012: 23,020 respondents, projected base of 70.21 million persons
2013: 23,083 respondents, projected base of 70.33 million persons
2014: 23,093 respondents, projected base of 70.52 million persons
2015: 23,090 respondents, projected base of 69.24 million persons
2016: 23,102 respondents, projected base of 69.56 million persons
2017: 23,106 respondents, projected base of 70.09 million persons
2018: 23,086 respondents, projected base of 70.45 million persons

The figures refer to the following studies:
2012: VuMA 2013; 2013: VuMA 2014; 2014: VuMA 2015; 2015: VuMA 2016; 2016: VuMA 2017; 2017: VuMA 2018; 2018: VuMA 2019.

You can find more information on the methodology of the study here.

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