Survey on brand and price awareness for sports equipment in Germany 2013-2020

Published by Evgenia Koptyug, Jan 18, 2021

This graph depicts the results of a survey concerning the brand and price awareness for buying sports equipment in Germany from 2013 to 2020. During the 2020 survey period, it was found that for 19.2 percent of the German-speaking population aged 14 years and older the brand was a more important factor than the price for sports equipment purchases.

What is more important to you when buying sports equipment: brand or price?

Characteristic	Brand	Price	Don't know
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Release date

November 2020

More information

Region

Germany

Survey time period

2013 to 2020

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

Information on basic sample:
The survey is based on the German-speaking population aged 14 years and older.

Information on random sample:
2013: 23,083 respondents, projected base of 70.33 million people
2014: 23,093 respondents, projected base of 70.52 million people
2015: 23,090 respondents, projected base of 69.24 million people
2016: 23,102 respondents, projected base of 69.56 million people
2017: 23,106 respondents, projected base of 70.09 million people
2018: 23,086 respondents, projected base of 70.45 million people
2019: 23,120 respondents, projected base of 70.60 million people
2020: 23,138 respondents, projected base of 70.63 million people

The figures refer to the following studies:
2013: VuMA 2014; 2014: VuMA 2015; 2015: VuMA 2016; 2016: VuMA 2017; 2017: VuMA 2018; 2018: VuMA 2019; 2019: VuMA 2020; 2020: VuMA 2021.

You can find more information on the methodology of the study here.