Most popular categories for online purchases in Sweden 2024

Published by
Umair Bashir,
Aug 2, 2024

The variety of products that can be purchased online is continuously growing. Among Swedish consumers the two most popular categories for online purchases are clothing and drugstore & health products. 53 percent and 38 percent of consumers respectively chose these answers in our representative online survey. The survey was conducted online among 2,028 respondents in Sweden, in 2024. 
Find this and more survey data on most popular categories for online purchases in our Consumer Insights tool. Filter by countless demographics, drill down to your own, hand-tailored target audience, and compare results across countries worldwide.

Most popular categories for online purchases in Sweden as of June 2024

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Number of respondents

2,028 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Which of these items have you bought online in the past 12 months?"

If you need more information, you can have a look at the Consumer Insights Methodology.

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Statistics on " E-commerce in Sweden "

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Overview

8

Leading players

8

Online shopping

8

Cross-border e-commerce

5

Consumers

6

Further related statistics

7

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Topics

E-commerce in SwedenSwedenOnline marketplaces in the NordicsDigital payments landscape in Sweden E-commerce in the Nordics
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