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E-commerce software usage distribution in Sweden 2020

The online store management system Zen Cart was the e-commerce platform with the biggest market share in Sweden, as of July 2020. Nearly 14 percent of the e-commerce software users were attributed to WooCommerce Checkout, while around six percentused WooCommerce 4.2 in the evaluated period. The next platforms in the ranking were osCommerce and Hemsida24.

 Selling goods online

The share of Swedes who used the internet to sell goods or services fluctuated over the period between 2005 and 2018. It started at 19 percent of the interviewed Swedes who sold items on the internet in 2011. This decreased to 14 percent between 2012 and 2014, to grow to 25 percent of the respondents in 2018. As of 2019, Sweden had the biggest share of online shopperscompared to Norway, Denmark and Finland.

 What products do they buy online?

Beauty and healthcare products were the best selling online products in Sweden at the beginning of 2020. Beauty and healthcare products came second in the list of most frequent online purchases, followed by books and media, and home electronics. Under ten percent of the Swedes reported to have bought children toys and articles, as well as vehicle accessories that year.

Usage distribution of e-commerce platforms in Sweden as of July 2020

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Release date

July 2020



Survey time period

July, 2020

Special properties

Websites using e-commerce technologies in Sweden which used the .SE extension

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Statistics on "Sweden"

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