E-commerce software market share in Sweden 2019

The online store management system Zen Cart was the e-commerce platform with the biggest market share in Sweden, as of April 2019. Over 11 percent of the e-commerce market was owned by Zen Cart, while around ten percent was owned by osCommerce in the evaluated period. The next platforms in the ranking were WooCommerce Checkout and OpenCart. The Swedish shopping website Tictail ranked last, with under two percent of the market share that year.

 Selling goods online

The share of Swedes who used the internet to sell goods or services fluctuated over the period between 2005 and 2018. It started at 19 percent of the interviewed Swedes who sold items on the internet in 2011. This decreased to 14 percent between 2012 and 2014, to grow to 25 percent of the respondents in 2018. That year, Sweden had the biggest share of online shopperscompared to Norway, Denmark and Finland.

 What products do they buy online?

Clothes and footwear were the best selling online products in Sweden in 2018. Beauty and healthcare products came second in the list of most frequent online purchases, followed by books and media, and home electronics. Under ten percent of the Swedes reported to have bought children toys and articles, as well as vehicle accessories that year.
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Market share of e-commerce platforms in Sweden as of April 2019
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