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E-commerce share of the total retail in Sweden 2006-2022

Published by Daniela Coppola, Mar 13, 2023
From 2007 to 2021, the e-commerce market share of the total retail market in Sweden steadily increased. Online retail accounted for 15 percent of total retail in 2022, down one percentage point from 2021. This marks the first time e-commerce has decreased in the country. Since consumers returned to physical stores after the COVID-19 pandemic, e-commerce suffered losses.

Share of the e-commerce market out of the total retail market in Sweden from 2006 to 2022

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Sources

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In cooperation with
PostNord
Release date

February 2023

Region

Sweden

Survey time period

2007 to 2022

Supplementary notes

The figures have been taken from several publications.

The source adds the following info: e-commerce in this report does not include online in-store purchases which have been pre-booked online, online sales of services such as travel, hotels and event tickets, and media downloads. It also excludes B2B and C2C sales.

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Statistics on " E-commerce in Sweden "

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Statistics on E-commerce in Sweden

Overview

5

Categories and players

8

Users

6

Shopping

6

Sites and apps

8

Further related statistics

10

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Topics

E-commerce in SwedenSwedenMobile payments in the NordicsPayment methods in Sweden E-commerce in the Nordics
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