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E-commerce turnover in Sweden 2004-2020

As of 2019, online shopping in Sweden was estimated at around 87 billion Swedish kronor. Over the period between 2004 and 2019, the e-commerce turnover in Sweden gradually increased and was expected to reach 115.7 billion Swedish kronor by 2020. Starting at under seven billion Swedish kronor as of 2004, the turnover peaked in 2017, amounting to 77 billion Swedish kronor. Regarding the e-commerce software solutions in Sweden, WooCommerce Checkout led in the ranking, by market share. It had a market share of nearly 14 percent and was followed by WooCommerce 4.2.

 Online shopping in the Nordics 

      Sweden was the Nordic country with highest share of consumers purchasing goods online . 70 percent of the Swedes shopped through the internet and were followed by Norwegians, who were 67 percent.  

 Sustainability within e-commerce 

      29 percent of the Swedish participants to a survey in the the first quarter of 2020 said that sustainability was very important when shopping groceries online. One out of three respondents thought it was fairly important when purchasing clothes or shoes online. Furthermore, 60 percent of the women, aged between 65 and 79 years old, reported that they always or very often made conscious choice when online shopping.

E-commerce turnover in Sweden from 2004 to 2019 with a forecast to 2020

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Release date

September 2020



Survey time period

2004 to 2020

Supplementary notes

* Estimated

Figures for year 2004 were previously published by the source.

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Statistics on "E-commerce in Sweden"

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