E-commerce turnover in Sweden 2004-2019

In 2018, online shopping in Sweden was worth around 77 billion Swedish kronor. Over the period between 2004 and 2018, the e-commerce turnover in Sweden gradually increased. Starting at under seven billion Swedish kronor as of 2004, the turnover peaked in 2017, amounting to 77 billion Swedish kronor. The e-commerce turnover for 2019 was forecast to be 88 billion Swedish kronor. Regarding the e-commerce software solutions in Sweden, Zen Cart led in the ranking, by market share, as of April 2019. It had a market share of over 11 percent and was followed by osCommerce, which had roughly ten percent market share. Third was WooCommerce Checkout, with a share of nearly seven percent.

 Online shopping in the Nordics 

      Sweden was the Nordic country with highest share of consumers purchasing goods online in 2018. 68 percent of the Swedes shopped through the internet and were followed by Norwegians, who were 66 percent.  

 Sustainability within e-commerce 

      57 percent of the Swedish participants to a survey in the the first quarter of 2019 said that sustainability was very important when shopping groceries online. 44 percent thought it was fairly important when purchasing clothes or shoes online. Furthermore, 60 percent of the women, aged between 65 and 79 years old, reported that they always or very often made conscious choice when online shopping.

E-commerce turnover in Sweden from 2004 to 2018 with a forecast to 2019

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Release date

February 2019



Survey time period

2004 to 2018

Supplementary notes

* Forecasted data.

Figures for year 2004 were previously published by the source.

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Statistics on "E-commerce in Sweden"

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