As of 2021, online shopping in Sweden was estimated at around 146 billion Swedish kronor. Regarding the e-commerce software solutions in Sweden, WooCommerce Checkout led in the ranking, by market share. It had a market share of nearly 14 percent and was followed by WooCommerce 4.2.
Online shopping in the Nordics
Sweden was the Nordic country with highest share of consumers purchasing goods online . 70 percent of the Swedes shopped through the internet and were followed by Norwegians, who were 67 percent.
Sustainability within e-commerce
29 percent of the Swedish participants to a survey in the the first quarter of 2020 said that sustainability was very important when shopping groceries online. One out of three respondents thought it was fairly important when purchasing clothes or shoes online. Furthermore, 60 percent of the women, aged between 65 and 79 years old, reported that they always or very often made conscious choice when online shopping.
E-commerce revenue in Sweden from 2004 to 2021
(in billion SEK)
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PostNord, & Svensk Digital Handel. (February 18, 2022). E-commerce revenue in Sweden from 2004 to 2021 (in billion SEK) [Graph]. In Statista. Retrieved May 19, 2022, from https://www.statista.com/statistics/643246/e-commerce-turnover-in-sweden/
PostNord, und Svensk Digital Handel. "E-commerce revenue in Sweden from 2004 to 2021 (in billion SEK)." Chart. February 18, 2022. Statista. Accessed May 19, 2022. https://www.statista.com/statistics/643246/e-commerce-turnover-in-sweden/
PostNord, Svensk Digital Handel. (2022). E-commerce revenue in Sweden from 2004 to 2021 (in billion SEK). Statista. Statista Inc.. Accessed: May 19, 2022. https://www.statista.com/statistics/643246/e-commerce-turnover-in-sweden/
PostNord, and Svensk Digital Handel. "E-commerce Revenue in Sweden from 2004 to 2021 (in Billion Sek)." Statista, Statista Inc., 18 Feb 2022, https://www.statista.com/statistics/643246/e-commerce-turnover-in-sweden/
PostNord & Svensk Digital Handel, E-commerce revenue in Sweden from 2004 to 2021 (in billion SEK) Statista, https://www.statista.com/statistics/643246/e-commerce-turnover-in-sweden/ (last visited May 19, 2022)