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Willingness to pay to avoid advertisement in podcasts in the UK 2017
Willingness to pay to avoid advertisement in podcasts in the UK 2017
Would you be willing to pay in order to listen to podcasts without advertisement?
by Alexander Kunst,
last edited
Sep 3, 2019
This statistic shows the results of a survey conducted in the United Kingdom in 2017 on the willingness to pay to avoid advertisement in podcasts. Some 14 percent of respondents stated they would be willing to pay to listen to podcast without advertisement.
The Survey Data Table for the Statista survey Podcasts & Headphones in the United Kingdom 2017 contains the complete tables for the survey including various column headings.
Would you be willing to pay in order to listen to podcasts without advertisement?
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by Alexander Kunst,
last edited
Sep 3, 2019
This statistic shows the results of a survey conducted in the United Kingdom in 2017 on the willingness to pay to avoid advertisement in podcasts. Some 14 percent of respondents stated they would be willing to pay to listen to podcast without advertisement.
The Survey Data Table for the Statista survey Podcasts & Headphones in the United Kingdom 2017 contains the complete tables for the survey including various column headings.
- Show sources information
- Show publisher information
- Region
- Sign Up for Account
- Survey time period
- Sign Up for Account
- Number of respondents
- 482 respondents
- Age group
- 18 years and older
- Special properties
- UK online population; respondents who listen to podcasts
More information
- Region
- Sign Up for Account
- Survey time period
- Sign Up for Account
- Number of respondents
- 482 respondents
- Age group
- 18 years and older
- Special properties
- UK online population; respondents who listen to podcasts
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Statistics on "Podcasting in the U.S."
- Market overview
The most important statistics
- Number of podcast listeners in the United States from 2014 to 2022 (in millions)Number of podcast listeners in the U.S. 2014-2022
- Number of households with a fan of podcasts in the United States in August 2018, by genre (in millions)U.S. households with podcast fans 2018, by genre
- Number of podcasts subscribed to by consumers in the United States as of February 2019Podcast subscriptions by U.S. consumers in 2019
- Percentage of consumers who are aware of podcasting in the United States from 2006 to 2019Share of U.S. adults aware of the term podcasting 2006-2019
- Percentage of consumers who have ever listened to audio podcasts in the United States from 2006 to 2019Share of U.S. consumers who listen to audio podcasts 2006-2019
- Share of U.S. population that have listened to an audio podcast in the last month from 2008 to 2019Audio podcast consumption in the U.S. 2008-2019
- Share of U.S. population that have listened to an audio podcast in the last week from 2013 to 2019Weekly podcast consumption in the U.S. 2013-2019
- Reach of podcasts on a typical weekday in the United States as of January 2018, by daypart Podcast reach on weekdays in the U.S. 2018, by daypart
- Consumer behavior
The most important statistics
- Leading reasons for listening to podcasts in the United States as of February 2019Leading reasons for listening to podcasts in the U.S. 2019
- Leading locations for listening to podcasts in the United States as of February 2019Frequent locations for listening to podcasts by U.S. 2019
- Factors that would lead to increased podcast consumption in the United States in 2017Factors leading to increased podcast consumption in the U.S. 2017
- Attitudes towards ads among podcast listeners in the United States as of July 2018Podcast listeners' ad receptivity in the U.S. 2018
- Frequency of using podcasts as source of news among adults in the United States as of November 2018Frequency of podcast news consumption in the U.S. 2018
- Demographics
The most important statistics
- Share of people who listen to podcasts on a monthly basis in the United States from 2017 to 2019, by age groupShare of people who listen to podcasts monthly in the U.S. 2017-2019, by age group
- Distribution of monthly podcast consumers in the United States as of February 2019, by genderMonthly podcast consumers in the U.S. 2019, by gender
- Distribution of monthly podcast consumers in the United States as of February 2019, by ethnicityDistribution of monthly podcast consumers in the U.S. 2019, by ethnicity
- Share of household members in the United States who watched or listened to podcasts on their computer in 2018, by incomeAmericans who watched or listened to podcasts on their computer 2018, by income
- Device and source usage
The most important statistics
- Preferred devices for playing podcasts among adults in the United States as of February 2019Devices used to play podcasts in the United States in 2019
- Sources used for discovering new podcasts among weekly podcast listeners in the United States as of July 2018Discovering new podcasts in the United States in 2018
- Share of downloads of podcasts made via Spotify's app in the United States between June 2018 and January 2019, by statePodcast download share from Spotify in the U.S. 2018-2019, by state
- Distribution of time spent listening to audio content among podcast listeners in the United States in 2018, by sourceShare of time spent listening to audio sources by U.S. podcast listeners 2018
- Top podcasts
The most important statistics
- Leading podcast publishers in the United States in July 2019, by unique monthly audience (in millions)Leading podcast publishers in the U.S. 2019, by monthly unique audience
- Leading podcast publishers worldwide in July 2019, by unique streams and downloads (in millions)Podcast publishers' global unique streams and downloads 2019
- Preferred podcast providers among adults in the United States as of March 2019Podcast providers in the United States 2019
- Average unique weekly users of National Public Radio (NPR) podcasts from 2014 to 2018 (in millions)NPR: number of podcast users 2014-2018
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Statistics
- Reaction to advertisement in podcasts in the UK 2017
- Least disturbing ad placement during podcasts in the United States in 2017
- Timing of advertisement in podcasts in the UK 2017
- Willingness to pay for no ads in podcasts in the United States in 2017, by gender
- Effectiveness of advertisement in podcasts in the UK 2017
- Willingness to pay for no ads in podcasts in the United States in 2017, by age
- Ad disturbance when listening to podcasts in the United States in 2017, by gender
- Ad disturbances when listening to podcasts in the United States 2017, by age
- Buying products/brands due to podcast ads in the United States in 2017, by gender
- Reactions to ads in podcasts in the United States in 2017, by gender
- Buying products/brands due to podcast ads in the United States in 2017, by age
- Frequency of feeling disturbed by advertisement in podcasts in the UK 2017
- Reactions to ads in podcasts in the United States in 2017, by age
- Podcasts occasionally listened to in the United States in 2017, by gender
- Preferred payment method for podcast in the United States 2017
- Survey on preferred payment methods for podcasts in Germany 2016
Studies
- Podcasting in the U.S.
- Spotify and music streaming in the Netherlands
- The Podcast Consumer 2019
- The Podcast Consumer 2018
- The Canadian Podcast Listener - A Landscape Study
- Spotify
- IAB-Edison Research Podcast Advertising Study 2016
- The Infinite Dial 2019
- Insights 2019 - Music streaming, podcast and radio
- The Infinite Dial 2019 - Canada
- The Infinite Dial 2018
- The Social Habit 2014
- The Infinite Dial 2017
- The Infinite Dial 2016
Statistics on "Podcasting in the U.S."
- Number of podcast listeners in the United States from 2014 to 2022 (in millions)
- Number of households with a fan of podcasts in the United States in August 2018, by genre (in millions)
- Number of podcasts subscribed to by consumers in the United States as of February 2019
- Percentage of consumers who are aware of podcasting in the United States from 2006 to 2019
- Percentage of consumers who have ever listened to audio podcasts in the United States from 2006 to 2019
- Share of U.S. population that have listened to an audio podcast in the last month from 2008 to 2019
- Share of U.S. population that have listened to an audio podcast in the last week from 2013 to 2019
- Reach of podcasts on a typical weekday in the United States as of January 2018, by daypart
- Leading reasons for listening to podcasts in the United States as of February 2019
- Leading locations for listening to podcasts in the United States as of February 2019
- Factors that would lead to increased podcast consumption in the United States in 2017
- Attitudes towards ads among podcast listeners in the United States as of July 2018
- Frequency of using podcasts as source of news among adults in the United States as of November 2018
- Share of people who listen to podcasts on a monthly basis in the United States from 2017 to 2019, by age group
- Distribution of monthly podcast consumers in the United States as of February 2019, by gender
- Distribution of monthly podcast consumers in the United States as of February 2019, by ethnicity
- Share of household members in the United States who watched or listened to podcasts on their computer in 2018, by income
- Preferred devices for playing podcasts among adults in the United States as of February 2019
- Sources used for discovering new podcasts among weekly podcast listeners in the United States as of July 2018
- Share of downloads of podcasts made via Spotify's app in the United States between June 2018 and January 2019, by state
- Distribution of time spent listening to audio content among podcast listeners in the United States in 2018, by source
- Leading podcast publishers in the United States in July 2019, by unique monthly audience (in millions)
- Leading podcast publishers worldwide in July 2019, by unique streams and downloads (in millions)
- Preferred podcast providers among adults in the United States as of March 2019
- Average unique weekly users of National Public Radio (NPR) podcasts from 2014 to 2018 (in millions)
- How do you react to advertisement in a podcast?
- In your opinion, when are advertisements during podcasts least disturbing?
- In your opinion, when is advertisement least disturbing?
- Would you be willing to pay in order to listen to podcasts without advertisements?
- Have you ever visited the website of an advertised company or product or have you ever taken part in an advertised voucher campaign when listening to a podcast?
- Would you be willing to pay in order to listen to podcasts without advertisements?
- How often do you feel disturbed by advertisements when listening to a podcast?
- How often do you feel disturbed by advertisements when listening to a podcast?
- Have you ever bought a product or a brand after listening to an advertisement for it during a podcast?
- How do you react to advertisements in a podcast?
- Have you ever bought a product or a brand after listening to an advertisement for it during a podcast?
- How often do you feel disturbed by advertisement when listening to a podcast?
- How do you react to advertisements in a podcast?
- Which of these podcasts do you occasionally listen to?
- How would you prefer to pay for podcasts?
- How would you like to pay for podcasts?
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