According to a study on podcast consumption in selected countries worldwide in 2021, the United States had the highest rate of internet users listening to podcasts at 40 percent. Podcasts were significantly less popular in China with a penetration rate of 8.7 percent.
Share of internet users who listen to podcasts in selected countries worldwide in 2021
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eMarketer. (October 27, 2021). Share of internet users who listen to podcasts in selected countries worldwide in 2021 [Graph]. In Statista. Retrieved November 10, 2024, from https://www.statista.com/statistics/1303825/podcast-listener-penetration-worldwide/
eMarketer. "Share of internet users who listen to podcasts in selected countries worldwide in 2021." Chart. October 27, 2021. Statista. Accessed November 10, 2024. https://www.statista.com/statistics/1303825/podcast-listener-penetration-worldwide/
eMarketer. (2021). Share of internet users who listen to podcasts in selected countries worldwide in 2021. Statista. Statista Inc.. Accessed: November 10, 2024. https://www.statista.com/statistics/1303825/podcast-listener-penetration-worldwide/
eMarketer. "Share of Internet Users Who Listen to Podcasts in Selected Countries Worldwide in 2021." Statista, Statista Inc., 27 Oct 2021, https://www.statista.com/statistics/1303825/podcast-listener-penetration-worldwide/
eMarketer, Share of internet users who listen to podcasts in selected countries worldwide in 2021 Statista, https://www.statista.com/statistics/1303825/podcast-listener-penetration-worldwide/ (last visited November 10, 2024)
Share of internet users who listen to podcasts in selected countries worldwide in 2021 [Graph], eMarketer, October 27, 2021. [Online]. Available: https://www.statista.com/statistics/1303825/podcast-listener-penetration-worldwide/