Reasons for podcast consumption in the UK 2022

According to a study from 2022 on podcast consumption in the United Kingdom, 48 percent of respondents listen to podcasts in order to learn something new or improve understanding of something they already know about. Another 39 percent listen to podcasts to relax.

Reasons for listening to podcasts in the United Kingdom (UK) in 2022

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Release date

April 2022

More information

Region

United Kingdom

Survey time period

March 2022

Age group

16 years and older

Special properties

all respondents who listen to podcasts at least once a month

Method of interview

Telephone interviews and online survey

Supplementary notes

The survey used 1,000 nationally representative sample which consisted of 529 non podcast users, 160 regular users and 352 occasional users. Regular podcast users were then targeted via boost interviews in order to reach 1,000 regular users, overall. Invitations to complete the survey were sent out on a nationally representative basis aligned to age, gender, region and social grade to ensure that we achieved a good demographic spread of respondents.

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