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Investment growth in digital audio advertising in the UK 2019, by source

This statistic depicts the results of a survey on the outlook for digital audio advertising investments by source in the United Kingdom (UK) in 2019. Among the 215 manager-level and above employees at media agencies and advertisers, 78 percent stated that they will be increasing spending on music and digital radio campaigns in the next 12 months. Another 75 percent would enlarge their investment on podcast ads.

Digital audio advertising investment growth in the United Kingdom (UK) in 2019, by source

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Sources

Release date

July 2019

Region

United Kingdom

Survey time period

March and April 2019

Special properties

215 advertisers and agencies

Method of interview

Online survey

Supplementary notes

*The questions were phrased by the source as follows: "How do you think your advertising investment in streaming audio (radio or music) will change in the next 12 months?"
''How do you think your advertising investment in podcasts will change in the next 12 months?''

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Statistics on "Podcasts in the United Kingdom (UK)"

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