Willingness to change smartphone brand in Germany 2023

13 percent of German respondents answer our survey on "Willingness to change smartphone brand" with "Very likely". The survey was conducted in 2023, among 5,769 consumers.
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Willingness to change smartphone brand in Germany as of September 2023

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Number of respondents

5,769 respondents

Age group

18-64 years

Special properties

respondents who use a smartphone (Housing & household equipment, Internet & devices)

Supplementary notes

During the survey, the question was phrased as follows: "How likely are you going to change your (primarily used) smartphone brand on the next possible occasion?"

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