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Brand/price awareness among women for sportswear purchases in Germany 2011

This statistic shows the results of a survey concerning the brand or price awareness for sportswear purchases among women in Germany in 2011. During the survey period it was found that five percent of the surveyed women stated that they always buy the same brand.

Brand or price awareness among women when buying sportswear in Germany in 2011

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Source

Release date

May 2012

Region

Germany

Survey time period

28 September to 18 November 2011

Number of respondents

6,973 households

Age group

14-70 years

Special properties

women

Method of interview

Face-to-face interview

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