Vacation Rentals


  • Private holiday homes and houses e.g. HomeAway
  • Short-term rental of private rooms or flats via portals such as Airbnb
  • Prerequisite is an online checkout process


  • Offline and telephone bookings / reservations
  • Hotels and professionally-run accommodation such as guest houses
Market definition



  • Revenue in the "Vacation Rentals" segment amounts to US$28,210m in 2017.
  • Revenue is expected to show an annual growth rate (CAGR 2017-2021) of 9.1 % resulting in a market volume of US$39,990m in 2021.
  • User penetration is at 2.1 % in 2017 and is expected to hit 3.0 % in 2021.
  • The average revenue per user (ARPU) currently amounts to US$341.94.
  • From a global comparison perspective it is shown that most revenue is generated in the United States (US$10,620m in 2017).
Outlook Report: Vacation Rentals

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