Physical Books - Worldwide

  • Worldwide
  • The Physical Books market is expected to generate revenue of US$69.44bn in 2024.
  • Over the period of 2024-2029, the market is projected to grow at an annual growth rate (CAGR) of 0.37%, resulting in a market volume of US$70.75bn by 2029.
  • Additionally, the number of readers in the Physical Books market is expected to reach 1.9bn users by 2029.
  • Among the countries analyzed, in Czechia has the highest user penetration rate of 52.2% in the Physical Books market.
  • The average revenue per user (ARPU) is anticipated to be US$37.95.
  • In global comparison, in the United States is projected to generate the highest revenue of US$14,650.00m in 2024.
  • Despite the rise of e-books, traditional physical books continue to dominate the market in countries like the United States and the United Kingdom.

Key regions: India, United States, Japan, Europe, Germany

Region comparison


Data coverage:

The data encompasses B2C enterprises. Figures are based on the Books market, which covers paid publications in printed form and in the form of digital replicas (eBooks). Revenues from the consumer (of general interest), academic (for educational purposes), and professional (on specialized topics) markets are included here. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.


We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.


  • Revenue
  • Users
  • Key Players
  • Global Comparison
  • Methodology
  • Key Market Indicators
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