Physically Sold Video Games - Worldwide

  • Worldwide
  • The Physically Sold Video Games market market worldwide is forecasted to achieve a revenue of US$11.28bn in 2024.
  • The revenue is anticipated to demonstrate an annual growth rate (CAGR 2024-2029) of 0.46%, leading to a projected market volume of US$11.54bn by 2029.
  • By 2029, the number of users in the Physically Sold Video Games market market is expected to reach 1.2bn users.
  • User penetration in the Physically Sold Video Games market market is projected to be at 14.6% in 2024.
  • The average revenue per user (ARPU) is expected to be US$10.00.
  • When compared globally, the in the United States is poised to generate the highest revenue, reaching US$3,327.00m in 2024.
  • Given the worldwide surge in demand for digitally distributed video games, physical sales of video games in the media market are experiencing a gradual decline.

Key regions: India, China, Europe, Japan, Asia

Region comparison


Data coverage:

The data encompasses B2C enterprises. Figures are based on the Games market, which is divided into Physically Sold Video Games and Digital Video Games. Physically Sold Video Games comprises revenues associated with in-person purchases of video games in retail stores. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.


We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.


  • Revenue
  • Users
  • Key Players
  • Global Comparison
  • Methodology
  • Key Market Indicators
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